Objective: Establish and manage all social media accounts for a leading manufacturer and provider in the B2C sector, to enhance brand visibility, engagement, and customer acquisition.
Enhanced Engagement: 150% increase in engagement rates
Successful Ad Campaigns: 200% rise in website traffic, 50% more lead generation
Brand Awareness: Boosted visibility, making the brand a recognisable B2C name
Customer Loyalty: Built a strong, engaged online community
Strategy:
Account Setup and Optimisation: Created and optimised social media profiles on key platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Content Creation: Developed a comprehensive content strategy that included engaging posts, eye-catching visuals, and informative videos to highlight products and USPs.
Social Media Advertising: Launched targeted social media ad campaigns to reach potential customers, drive traffic to the website, and generate leads.
Community Engagement: Actively engaged with followers by responding to comments, messages, and reviews to build a loyal online community.
Analytics and Reporting: Monitored social media performance using analytics tools to track growth, engagement, and ad campaign effectiveness.
Results:
Increased Followers: Grew social media followers by 300% within the first six months.
Enhanced Engagement: Achieved a 150% increase in engagement rates across all social media platforms, leading to higher interaction with posts and more meaningful conversations with potential customers.
Successful Ad Campaigns: Implemented highly effective social media advertising campaigns, resulting in a 200% increase in website traffic and a 50% increase in lead generation.
Brand Awareness: Significantly boosted brand visibility, making the brand a recognisable name in the B2C sector for fencing solutions.
Customer Loyalty: Fostered a strong online community with consistent engagement, enhancing customer loyalty and repeat business.
The company is now well positioned in the market, with a strong social media presence that continues to attract and retain customers.