Objective: Design a new website suitable for both b2c and b2b audiences.
Strategy:
Conducted an in-depth analysis of the client’s B2B and B2C audiences to understand their unique needs and behaviors.
Developed a modern, intuitive website design that catered to both business clients and consumers.
Optimised customer journeys by creating tailored pathways for each audience segment, ensuring relevant content and seamless navigation.
Incorporated strategic touchpoints to enhance user engagement and improve the overall online experience.
Ensured the website aligned with the company’s branding and positioned them as a leader in the renewables sector.
Integrated features to boost conversion rates and make key information easily accessible to all user types.
Results:
User Experience: The website was strategically designed to enhance engagement with intuitive navigation and content layout.
Customer Journey Optimisation: Clear, targeted pathways were built for both B2B and B2C users, improving access to information and services.
Visual Appeal: Modern, clean design that aligned with the brand’s innovative approach in the renewables sector.
Leveraging our industry and sector expertise, we created a website that catered for both the domestic and commercial markets, optimising customer journeys and enhancing online experience by incorporating seamless and relevant touchpoints.