Objective: Launch a new app via organic and paid social media ads, specifically targeting decision-makers in the construction sector.
137% increase in Organic Engagement on LinkedIn
38K Views of targeted Sponsored Launch Video
Strategy:
Developed a comprehensive social media strategy that combined organic and paid efforts to maximise reach and engagement.
Created and shared engaging content, including informative posts, eye-catching visuals, and teaser videos, to build anticipation and interest in the App.
Launched a targeted sponsored video campaign to showcase the App’s features and benefits, aimed directly at key decision-makers in the construction industry.
Utilised LinkedIn as the primary platform for reaching the target audience.
Results:
Achieved a 137% increase in organic engagement on LinkedIn, significantly raising the company’s profile among industry professionals.
Generated 38K views for the targeted sponsored launch video, driving substantial interest and awareness of the new App within the construction sector.
Successfully introduced the App to the market, receiving positive feedback and initial uptake from key industry decision-makers.