Objective: Boost brand awareness and engagement for a sustainable manufacturer across the UK and Ireland.
118% increase in Organic Engagement on LinkedIn
117% increase in Organic Engagement on Facebook & Instagram
537% increase in Content Interactions across Facebook & Instagram
Winners of a prestigious UK Sustainability Award, NI Award and shortlisted in Finalists in a further 2
Strategy:
Developed and executed a targeted content strategy, focusing on the company’s sustainability initiatives and industry leadership.
Implemented a consistent posting schedule across LinkedIn, Facebook, Instagram and X, utilising a mix of educational posts, engaging visuals, and success stories.
Launched specific campaigns to highlight the company’s achievements, product innovations, and community impact.
Leveraged collaborations with industry leaders to amplify the brand’s reach.
Results:
Achieved a 118% increase in organic engagement on LinkedIn, enhancing the company’s visibility among decision-makers.
Recorded a 117% increase in organic engagement on Facebook and Instagram, broadening the brand’s presence and appeal.
Saw a 537% increase in content interactions across Facebook and Instagram, demonstrating heightened audience interest and engagement with the brand’s content.
Secured prestigious awards for the business, including a UK Sustainability Award and an NI Award, and were shortlisted as finalists in two additional awards, further cementing the company’s reputation as a leader in sustainability.
Through a strategic blend of organic and paid efforts, the campaign significantly elevated the sustainable manufacturer’s brand awareness and industry standing across the UK and Ireland.