Client:
Camden needed an effective communication tool to relay corporate messages to their key suppliers.
Objective:
We leveraged an email platform to design impactful email campaigns, delivering the right content to the right audience. Through targeted email segmentation, we ensured that key customer groups received timely updates on products and services.
Strategy:
Crafted catchy email subject lines to boost open rates.
Designed visually striking emails with clear, concise messaging and strong calls to action.
Regularly updated email lists and ensured accurate segmentation for targeted communication.
Maintained a consistent email campaign schedule to ensure steady corporate communication flow.
Results:
Achieved open rates of over 50% (well above the industry average of 15% for manufacturing and construction).
Improved communication of key corporate messages.
Maintained regular, effective communication with key customers.
Provided detailed analytics on open and click rates for better insight into recipient engagement.
Enhanced brand and corporate awareness across Camden’s network.
