Objective: Increase email marketing effectiveness and engagement for a manufacturing business.
Increased Email Sign-Ups to 670 in six months
Achieved 55% consistent Open Rate on Email Campaigns
Achieved 27% Click Rate on Email Campaigns
Established customer automations and customised consumer journeys, including Thank-Yous and Reminders
Strategy:
Implemented targeted lead generation tactics to grow the email subscriber list.
Designed and executed engaging email campaigns, content and visual graphics with a focus on relevant and valuable content.
Developed personalised customer journeys and automations, including thank-you emails and reminders, to nurture relationships and enhance customer experience.
Results:
Significant Growth in Email Sign-Ups: Increased the number of email subscribers to 670 within six months.
High Engagement Rates: Achieved a consistent 50% open rate across all email campaigns, indicating strong interest and engagement from recipients.
Strong Click-Through Performance: Attained a 27% click rate on all email campaigns, driving traffic and conversions.
Effective Customer Automations: Established automated email workflows and customised customer journeys, ensuring timely and relevant communication with subscribers.
Through strategic planning and execution, we successfully enhanced the email marketing performance for the manufacturing business, leading to increased subscriber growth, higher engagement rates, and improved customer interactions.