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Commercial Brochure for Sustainability and Training Organisation  

Commercial Brochure Design: Sustainability & Education Sector* 

Objective: The Centre for Competitiveness (CforC) required a new corporate brochure to effectively showcase their efforts in enhancing global competitiveness and sustainability across diverse sectors.  

The brochure needed to highlight CforC’s key initiatives, including training delivery, workshop facilitation, operational efficiency improvements, and their involvement in Smart Grid Ireland and decarbonisation strategies. 

Strategy: 

  • Design a brochure that reflects CforC’s extensive expertise in manufacturing, engineering, construction, and commercial sectors. 

  • Refocus CforC’s service offerings on themes of efficiency, growth, sustainability, and decarbonisation. 

  • Include real-life case studies to illustrate CforC’s successful project outcomes and experience. 

  • Develop a custom suite of icons to represent the company’s unique selling points. 

Results: 

  • Created a brochure that emphasised innovation and expertise, showcasing CforC’s key milestones, people, partnerships, and achievements. 

  • Aligned the design with CforC’s strategic goals of enhancing competitiveness and promoting sustainability. 

  • The brochure became an effective tool for industry events and conferences, helping to attract new clients and solidify CforC’s leadership in sustainability and innovation. 

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